Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event

Utilize este identificador para referenciar este registo: http://hdl.handle.net/20.500.12207/6032

wcag

Título:	Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event
Autor:	Machado, Annaelise Sousa, Bruno Lavandoski, Joice Vareiro, Laurentina Figueira, Victor
Palavras-chave:	Music Rock in Rio Event Green marketing Sustainability festivals
Data:	2022
Editora:	CAB International
Citação:	Machado, A., Sousa, B., Lavandoski, J., Vareiro, L., & Figueira, V. (2022). Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event. In A. Sharma, J. Kumar, B. Turaev, P. Mohanty, (Eds.), Festival and Event Tourism – Building Resilience and Promoting Sustainability, (pp. 64-71). CAB International. https://doi.org/10.1079/9781789248685.0007
Resumo:	Focusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing.
Arbitragem científica:	yes
URI:	https://hdl.handle.net/20.500.12207/6032
DOI:	https://doi.org/10.1079/9781789248685.0007
ISBN:	978-1-78924-868-5
Versão do Editor:	https://www.cabidigitallibrary.org/doi/10.1079/9781789248685.0007
Aparece nas coleções:	D-CE - Livros e Capítulos de Livro