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acessibilidade

http://hdl.handle.net/20.500.12207/6032
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dc.contributor.authorMachado, Annaelise-
dc.contributor.authorSousa, Bruno-
dc.contributor.authorLavandoski, Joice-
dc.contributor.authorVareiro, Laurentina-
dc.contributor.authorFigueira, Victor-
dc.date.accessioned2023-11-09T16:08:28Z-
dc.date.available2023-11-09T16:08:28Z-
dc.date.issued2022-
dc.identifier.citationMachado, A., Sousa, B., Lavandoski, J., Vareiro, L., & Figueira, V. (2022). Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event. In A. Sharma, J. Kumar, B. Turaev, P. Mohanty, (Eds.), Festival and Event Tourism – Building Resilience and Promoting Sustainability, (pp. 64-71). CAB International. https://doi.org/10.1079/9781789248685.0007por
dc.identifier.isbn978-1-78924-868-5-
dc.identifier.urihttps://hdl.handle.net/20.500.12207/6032-
dc.description.abstractFocusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing.por
dc.language.isoengpor
dc.publisherCAB Internationalpor
dc.rightsclosedAccesspor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/por
dc.subjectMusicpor
dc.subjectRock in Rio Eventpor
dc.subjectGreen marketingpor
dc.subjectSustainability festivalspor
dc.titleMusic, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Eventpor
dc.typebookPartpor
dc.peerreviewedyespor
dc.relation.publisherversionhttps://www.cabidigitallibrary.org/doi/10.1079/9781789248685.0007por
degois.publication.firstPage64por
degois.publication.lastPage71por
degois.publication.titleFestival and Event Tourism – Building Resilience and Promoting Sustainabilitypor
dc.identifier.doihttps://doi.org/10.1079/9781789248685.0007por
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