Please use this identifier to cite or link to this item:
acessibilidade
http://hdl.handle.net/20.500.12207/6032| Title: | Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event |
| Authors: | Machado, Annaelise Sousa, Bruno Lavandoski, Joice Vareiro, Laurentina Figueira, Victor |
| Keywords: | Music Rock in Rio Event Green marketing Sustainability festivals |
| Issue Date: | 2022 |
| Publisher: | CAB International |
| Citation: | Machado, A., Sousa, B., Lavandoski, J., Vareiro, L., & Figueira, V. (2022). Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event. In A. Sharma, J. Kumar, B. Turaev, P. Mohanty, (Eds.), Festival and Event Tourism – Building Resilience and Promoting Sustainability, (pp. 64-71). CAB International. https://doi.org/10.1079/9781789248685.0007 |
| Abstract: | Focusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing. |
| Peer reviewed: | yes |
| URI: | https://hdl.handle.net/20.500.12207/6032 |
| metadata.dc.identifier.doi: | https://doi.org/10.1079/9781789248685.0007 |
| ISBN: | 978-1-78924-868-5 |
| Publisher version: | https://www.cabidigitallibrary.org/doi/10.1079/9781789248685.0007 |
| Appears in Collections: | D-CE - Livros e Capítulos de Livro |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Music, Green_CABI_vf_ 2022.pdf | 186.83 kB | Adobe PDF | View/Open Request a copy |
This item is licensed under a Creative Commons License
