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http://hdl.handle.net/20.500.12207/6057| Title: | Development digital marketing plans through understanding use behaviour of fitness apps in Portuguese Fitness Centres |
| Authors: | Barbosa, Helena Ferreira García-Fernández, Jerónimo Cepeda-Carrión, Gabriel |
| Keywords: | Marketing digital Fitness app Desporto Marketing no desporto |
| Issue Date: | 2022 |
| Publisher: | Routledge |
| Citation: | Barbosa, H., García-Fernández, J. & Cepeda-Carrión, G. (2022). Development digital marketing plans through understanding use behaviour of fitness apps in Portuguese Fitness Centres. In R. M. Crabtree & J. J. Zhang (Eds.), Sport Marketing in a Global Environment: Strategic Perspectives. Routledge. |
| Peer reviewed: | yes |
| URI: | https://hdl.handle.net/20.500.12207/6057 |
| metadata.dc.identifier.doi: | https://doi.org/10.4324/9781003270041 |
| ISBN: | 9781003270041 |
| Publisher version: | https://www.taylorfrancis.com/chapters/edit/10.4324/9781003270041-10/development-digital-marketing-plans-understanding-use-behavior-fitness-apps-portuguese-fitness-centers-helena-ferreira-barbosa-jer%C3%B3nimo-garc%C3%ADa-fern%C3%A1ndez-gabriel-cepeda-carri%C3%B3n?context=ubx&refId=f0d6074b-ce02-4b3b-a5b2-75b0ac78da3a |
| Appears in Collections: | D-AHD - Livros e Capítulos de Livro |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Development Digital Marketing Plans through Understand_HelenaBarbosa.pdf | 291.5 kB | Adobe PDF | View/Open Request a copy |
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