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http://hdl.handle.net/20.500.12207/6057
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DC FieldValueLanguage
dc.contributor.authorBarbosa, Helena Ferreira-
dc.contributor.authorGarcía-Fernández, Jerónimo-
dc.contributor.authorCepeda-Carrión, Gabriel-
dc.date.accessioned2023-11-27T10:31:14Z-
dc.date.available2023-11-27T10:31:14Z-
dc.date.issued2022-
dc.identifier.citationBarbosa, H., García-Fernández, J. & Cepeda-Carrión, G. (2022). Development digital marketing plans through understanding use behaviour of fitness apps in Portuguese Fitness Centres. In R. M. Crabtree & J. J. Zhang (Eds.), Sport Marketing in a Global Environment: Strategic Perspectives. Routledge.por
dc.identifier.isbn9781003270041-
dc.identifier.urihttps://hdl.handle.net/20.500.12207/6057-
dc.language.isoengpor
dc.publisherRoutledgepor
dc.rightsclosedAccesspor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/por
dc.subjectMarketing digitalpor
dc.subjectFitness apppor
dc.subjectDesportopor
dc.subjectMarketing no desportopor
dc.titleDevelopment digital marketing plans through understanding use behaviour of fitness apps in Portuguese Fitness Centrespor
dc.typebookPartpor
dc.peerreviewedyespor
dc.relation.publisherversionhttps://www.taylorfrancis.com/chapters/edit/10.4324/9781003270041-10/development-digital-marketing-plans-understanding-use-behavior-fitness-apps-portuguese-fitness-centers-helena-ferreira-barbosa-jer%C3%B3nimo-garc%C3%ADa-fern%C3%A1ndez-gabriel-cepeda-carri%C3%B3n?context=ubx&refId=f0d6074b-ce02-4b3b-a5b2-75b0ac78da3apor
degois.publication.firstPage161por
degois.publication.lastPage170por
dc.identifier.doihttps://doi.org/10.4324/9781003270041por
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