Skip navigation
Please use this identifier to cite or link to this item:

Title: Combining visual and textual data for assessing destination image: Lake tourism example
Authors: Rodrigues, Ana Isabel
Correia, Antónia
Kozak, Metin
Keywords: Tourism
Destination image
Alqueva Lake
Lake tourism
Pictorial image
Visual methods
Imagem de destino turístico
Métodos visuais
Issue Date: 14-Sep-2017
Publisher: Routledege
Citation: Ana Isabel Rodrigues, Antónia Correia & Metin Kozak (2017) Combining visual and textual data for assessing destination image: Lake tourism example, Journal of Global Scholars of Marketing Science, 27:4, 319-339,
Abstract: Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a final list of variables specifically related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy.
Peer reviewed: yes
Publisher version:
Appears in Collections:D-CE - Artigos em revistas indexadas à WoS/Scopus

Files in This Item:
File Description SizeFormat 
Combining visual and textual data for assessing destination image Lake tourism example_PDFA.pdf906.69 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

This item is licensed under a Creative Commons License Creative Commons