Utilize este identificador para referenciar este registo:
acessibilidade
http://hdl.handle.net/20.500.12207/5898
Título: | Combining visual and textual data for assessing destination image: Lake tourism example |
Autor: | Rodrigues, Ana Isabel Correia, Antónia Kozak, Metin |
Palavras-chave: | Tourism Destination image Alqueva Lake Lake tourism Pictorial image Visual methods Turismo Imagem de destino turístico Métodos visuais |
Data: | 14-Set-2017 |
Editora: | Routledege |
Citação: | Ana Isabel Rodrigues, Antónia Correia & Metin Kozak (2017) Combining visual and textual data for assessing destination image: Lake tourism example, Journal of Global Scholars of Marketing Science, 27:4, 319-339, https://doi.org/10.1080/21639159.2017.1360147 |
Resumo: | Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a final list of variables specifically related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy. |
Arbitragem científica: | yes |
URI: | https://hdl.handle.net/20.500.12207/5898 |
DOI: | https://doi.org/10.1080/21639159.2017.1360147 10.1080/21639159.2017.1360147 |
Versão do Editor: | https://www.tandfonline.com/doi/abs/10.1080/21639159.2017.1360147?journalCode=rgam20 |
Aparece nas coleções: | D-CE - Artigos em revistas indexadas à WoS/Scopus |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Combining visual and textual data for assessing destination image Lake tourism example_PDFA.pdf | 906.69 kB | Adobe PDF | Ver/Abrir |
Este registo está protegido por Licença Creative Commons