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Title: Exploring the benefits of using a mixed methods approach in destination image studies
Authors: Rodrigues, Ana Isabel
Correia, A.
Kozak, M.
Keywords: Tourism
Destination image
Lake tourism
Alqueva Lake
Issue Date: 2016
Citation: Rodrigues, A., Correia, A. e Kozak (2016). Exploring the benefits of Using a Mixed Methods Approach in Destination Image Studies, Revista Pesquisa Qualitativa, Vol. 4(5), 159-171. e-ISNN 2525-8222
Abstract: This study aims to demonstrate that mixed-methods are suitable when assessing the image of a tourism destination. Depict the image attributes that influence a lake destination area and conceptualize lake tourism are the goals of this study. Lake tourism is a growing academic field of tourism studies. However, little attention has been given to tourism images. The case is the newly-formed Alqueva Lake, Portugal, the biggest man-made lake in Europe. A mixed-design method was adopted, particularly a complementarity approach. The data were first collected in the qualitative stage, then analysed. Results were used to develop a follow-up questionnaire. A set of image attributes that best describe Alqueva Lake was obtained and validated. The advantages of adopting mixed-methods to studies about destination image are discussed.
Peer reviewed: yes
ISSN: 2525-8222
Publisher version:
Appears in Collections:D-CE - Artigos em revistas com peer review

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