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http://hdl.handle.net/20.500.12207/5210
Title: | Exploring the benefits of using a mixed methods approach in destination image studies |
Authors: | Rodrigues, Ana Isabel Correia, A. Kozak, M. |
Keywords: | Tourism Destination image Lake tourism Mixed-Methods Alqueva Lake |
Issue Date: | 2016 |
Citation: | Rodrigues, A., Correia, A. e Kozak (2016). Exploring the benefits of Using a Mixed Methods Approach in Destination Image Studies, Revista Pesquisa Qualitativa, Vol. 4(5), 159-171. e-ISNN 2525-8222 |
Abstract: | This study aims to demonstrate that mixed-methods are suitable when assessing the image of a tourism destination. Depict the image attributes that influence a lake destination area and conceptualize lake tourism are the goals of this study. Lake tourism is a growing academic field of tourism studies. However, little attention has been given to tourism images. The case is the newly-formed Alqueva Lake, Portugal, the biggest man-made lake in Europe. A mixed-design method was adopted, particularly a complementarity approach. The data were first collected in the qualitative stage, then analysed. Results were used to develop a follow-up questionnaire. A set of image attributes that best describe Alqueva Lake was obtained and validated. The advantages of adopting mixed-methods to studies about destination image are discussed. |
Peer reviewed: | yes |
URI: | http://hdl.handle.net/20.500.12207/5210 |
ISSN: | 2525-8222 |
Publisher version: | https://ojs.netlink.com.br/index.php/rpq/article/view/44 |
Appears in Collections: | D-CE - Artigos em revistas com peer review |
Files in This Item:
File | Description | Size | Format | |
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Artigo_oficial_publicado_15Dez_44-121-2-PB.pdf | 651.89 kB | Adobe PDF | View/Open |
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