The use of a global management simulator to consolidate transversal knowledge

Abstract

Business decision-making in real context involves high risks and a long time to know the impact of decisions. Using the simulator, students know the results of decisions in a few hours, without incurring financial or personal risks. The management simulators were conceived for the training of corporate cadres, but they play an important role in the training of Management students. The business and market context is very complex and the simulators are able to reflect this reality, contributing to improve management practices. It is intended to encourage students to manage a virtual company, analyzing the recent past, outlining strategies for the near future, evaluating results obtained, making decisions in the various functional areas of the company, taking into account the market situation and the competition, aiming to obtain better results to competitors. They are encouraged to integrate acquired knowledge, making decisions that will be submitted to the simulator in a previously established calendar. They analyze historical data, evaluate results obtained in the management reports produced by the simulator and received after each decision making; These reports reflect the impact of decisions taken on adjustments to accounting and various operational parameters. Then they validate or reformulate the strategy and evaluate the competition in the different markets.