A textual and visual-based exposition of Iran as a destination

Rodrigues, Ana Isabel; Ghasemi, Vahid; Correia, Antónia; Kozak, Metin

doi:https://doi.org/10.1108/S2042-144320190000010011

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12207/5901

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Title:	A textual and visual-based exposition of Iran as a destination
Authors:	Rodrigues, Ana Isabel Ghasemi, Vahid Correia, Antónia Kozak, Metin
Keywords:	Iran Destination image Content analysis Visual data Dados visuais Imagem de destino turístico Irão
Issue Date:	Sep-2019
Publisher:	Emerald
Citation:	Rodrigues, A., Ghasemi, V., Correia, A. and Kozak, M. (2019). «A Textual and Visual-based Exposition of Iran as a Destination", Experiencing Persian Heritage (Bridging Tourism Theory and Practice, Vol. 10), Emerald Publishing Limited, pp. 169-187. https://doi.org/10.1108/S2042-144320190000010011
Abstract:	Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.
Peer reviewed:	yes
URI:	http://hdl.handle.net/20.500.12207/5901
metadata.dc.identifier.doi:	https://doi.org/10.1108/S2042-144320190000010011 10.1108/S2042-144320190000010011
ISBN:	978-1-78754-812-1
Publisher version:	https://www.emerald.com/insight/content/doi/10.1108/S2042-144320190000010011/full/html
Appears in Collections:	D-CE - Artigos em revistas com peer review