Insights and Perspectives About Textual with Visual Data Analysis: The Use of Photos as an Example

Abstract

Visual data analysis have become a noteworthy approach in qualitative research in the years. This paper presents a content analysis based on a study carried out in tourism field that used visual elements specifically photos, combined with verbal data. The goal is to demonstrate that, always considering the research goals, a more integrated approach to data production and analysis might be a suitable option. The results intend to provide evidence that visual data, in this case photos about lakes, might add value to the findings extracted from textual analysis (description of lakes) and reveal, in some cases, new insights about the object of research. In addition, the procedure of using webQDA, a Computer-Aided Text Analysis (and pictorial) is exposed and explained.